Overview:
HODINKEE has been the leading voice in watch journalism for over a decade. That reputation, built on the back of flagship programs like 'Talking Watches,' made founder Ben Clymer a leading authority among budding enthusiasts and high-profile collectors. 'The Collector's Edition' sought to leverage Ben's singular POV and influence through long-form conversations with friends of the brand.
The project's launch consisted of an omnichannel, coordinated rollout on social, site, and YouTube, featuring 3 social clips, the hero film, and an article.
4 million
organic impressions
40+ million
minutes watched
My Role:
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Campaign Management - I served as a key contact of the marketing arm for this campaign, collaborating with editorial, multimedia, and external talent to develop the social and YouTube strategy for this piece.
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Editing/Copywriting - My responsibility was to "tease" the launch in a series of social clips. Working with the unedited hero film, I selected key moments and relayed them to internal and external stakeholders for final sign-off before pulling into Adobe to edit. As with all HODINKEE social content, I was also in charge of crafting final copy.
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Analysis - My team compiled organic findings across social, site, and YouTube using custom Sprout Social dashboards and UTM codes. I presented these findings to our Head of Content + the executive leadership team one month following the release of the campaign.
Additional Work - Editorial Snippets
Read My 'WOTW' Article: 'The Rolex That Lived Up To Seven Years Of Anticipation'
